Drew McManus on the Orchestra business | est. 2003

Get Back On The Inside With The Updated Orchestra Financial Reports

Fri, May 5, 2012
Financial Reports
Since it was launched in 2009, the Orchestra Financial Reports page has consistently been one of the most popular destinations at Adaptistration. It’s simple in implementation in that it provides a direct link to each respective orchestra’s GuideStar.org page where users can find a wealth of financial transparency documentation. Everything went humming along until several

Identifying Problems Is Great, But You Still Need Solutions

Thu, May 5, 2012
HBS elevator pitch builder
The Huffington Post published an article by Michael Kaiser on 5/21/2012 where he examines a well worn problem within arts groups: board atrophy during fundraising campaigns. Everything Kaiser identifies is spot on but the article comes up short in with any suggestions on how to solve the problem. As such, let’s see about picking up

Improve Marketing Performance By Rethinking Redesigns Part 3

Wed, May 5, 2012
The final installment in this series, which in turn was inspired by an article from Louis Rosenfeld @ smashingmagazine.com, will walk you through the diagnosis process using the criteria outlined in Part 2 as well as review your options for turning the results into positive action.

Improve Marketing Performance By Rethinking Redesigns Part 2

Tue, May 5, 2012
Can Wait Until More Seriously Injured Issues Are Treated
Yesterday’s installment, inspired by an article from Louis Rosenfeld @ smashingmagazine.com, focused on a “fix it once and for all” problem that plagues far too many orchestras. It defined the problem and began presenting solutions; today’s post will dive into additional details on how you can diagnose your condition and what you can do with that

Improve Marketing Performance By Rethinking Redesigns Part 1

Mon, May 5, 2012
paint brush and palette
One of my favorite online tech haunts, SmashingMagazine.com, published an article on 4/16/2012 by user experience and information therapist (what a cool title) Louis Rosenfeld that accurately sums up just about everything that goes wrong with orchestra website redesigns. Of course, he was talking about business websites in general but here’s what you can do