When It Comes To Email, Think Big By Going Small
There’s a worthwhile article by Luke Wroblewski from 7/1/2013 at his tech blog (h/t Thomas Cott) which examines the impact of mobile device usage on email by becoming the primary point of contact for most recipients. Wroblewski’s post is short and sweet, mostly sourced statistics; but what it should do is get you thinking about how you design your email blasts. And that’s a good thing since some performing arts org …