Drew McManus on the orchestra business.
If you’ve been away for the past week you may have missed the hoopla surrounding the YouTube video of Seattle Symphony Orchestra’s (SSO) performing Baby Got Back with Seattle rapper Sir Mix-A-Lot. The video has racked up nearly two million hits on YouTube as well as a great deal criticism and praise and it’s that last bit that I find completely baffling. Opinions appear to swing toward two primary extremes on …
It’s time to update your Twitter skills and keep up with the learning curve. For those unaware, Twitter updated their user profile layouts to include a profile background image that looks a lot like Facebook profile headers. However, it functions differently than its Facebook peer in that it is responsive, meaning it will get resized and/or cropped based on a visitor’s browser width and screen resolution. This is important because you …
I wanted to take a moment to pull together a few threads from different sources all discussing, to one degree or another, marketing and patron interaction amidst the digital age. And when you tie them together, they create a fascinating counterproductive cycle that ensnares too many groups: ex post facto planning > trying too hard > not knowing when to stop. Out Of Sight… Let’s acknowledge an ugly truth: there are …
For those of you who have been following the ongoing development of the ChristopherORiley.com website redesign, you know that we crossed the launch threshold early last week. In an enormous act of generosity, O’Riley decided to make his super-secret password protected Backstage Pass page available to any site visitor subscribing to his newsletter or blog; meaning you get full streaming access to all of his recordings through June 17, 2014 just …
The 5/28/2014 edition of Direct Marketing News published an article by Elyse Dupre that highlights recent 450 percent post-show revenue gains at Opéra de Montréal (OM) resulting from a multichannel marketing strategy. As it turns out, OM’s Director of Sales and Marketing is Guillaume Thérien, who served as a fellow presenter for the Winning Websites session at the 2013 National Arts Marketing Project Conference in Portland, OR. Dupre’s article provides a …