IT’S NOW OR NEVER For Your Chance To Be A #20NTC Influencer

Today is the deadline for your chance to have a quantifiable impact on which sessions make it into the 2020 Nonprofit Technology Conference (#20NTC). 60 percent of decision-making juice comes from individual user votes so don’t think this is some sort of “we value your opinion until it comes time to make the decision” sort of thing.

On the contrary, one of #20NTC’s most unique qualities is facilitating registered user favoriting for sessions they want (and need) to see at the conference. We’re not talking suggested topics, rather, the full list of submitted proposals.

If you’re a NTC regular, you probably notice the change from “voting” to “favoring” and by and large, that’s most a nomenclature level adjustment. They published this terrific overview of those changes if you’re curious to learn more.

I have two sessions for consideration for the 2020 conference and I would be grateful if everyone could take a moment to favor those submissions. You will need a registered user account to vote but the good news is registration is free and very fast.

Just select the “Login/Signup” button in the right sidebar, fill out a few form fields, and you’re all set. And if you aren’t a full member, I strongly recommend joining.

Click. Click. Done. Must-Have Google Analytics Settings


Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features.

Attendees will get step by step instructions on how to implement the following must-have GA settings in real-time:

  • Set Your Primary URL
  • Activate Demographics
  • Activate Google Signals
  • Bot Filtering
  • Filter Your Visits
  • Referral Exclusions
  • Activate Search Tracking
  • Adjust Session Settings & Campaign Lengths

All material updated for 2020.

Mark This Session As A Favorite

Web Accessibility Through Content Management


If web accessibility isn’t already on your radar, it should be. While many of the accessibility standards will include items you’ll never see, such as modifications and updates to the code your websites run on, there are several items that must be addressed on the content management level. This session will focus on the items content managers are responsible for maintaining:

  • Color Contrast
  • Using Headers The Right Way
  • Image tagging
  • Aria labels: what they are and where to use them.

Target Audience

Content Managers, Web Managers, and Staff members responsible or creating or editing online content

Mark This Session As A Favorite

The Google Analytics sessions was one of the most popular at #19NTC and I’m excited for the potential to bring the updated version to #20NTC. The accessibility session is one that has been picked up at other conferences and is every bit as timely as it is meaningful.

So a big heartfelt THANK YOU to everyone who can take a moment to influence the outcome and mark these as favorites.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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