If you’re looking for a way to connect with your audience that also demonstrates your organization’s commitment to the community, consider having musicians perform at vaccination centers. I’ve seen a few groups talking about this idea and with proper planning, it has the potential for becoming a real win-win scenario.
Connecting health and wellness to classical music is something groups have been exploring over the pandemic and this idea dovetails nicely with that approach. This should be an easy sell to donors and board members when it comes to funding for musician salaries and any safety related expenses.
Tip: when thinking about locations, consider mass vaccination centers. They provide more space (increased safety) and potentially better acoustics than small neighborhood and facility locations.
Do your due diligence, make health and safety of musicians and staff a priority, and don’t even think about structuring it as a fee-based service.