Who’s up for an in-depth three-hour Google Analytics workshop? This will be a very hands-on workshop where participants will be able to ask questions about their specific GA install and get assistance while going through the various settings and optimization enhancements. We’ll also be covering considerations and strategies for migrating to GA4, the new version of Google Analytics.
- When: Monday, April 5.
- Time: 2PM – 5PM Central Time.
- Presenters: Ceci Dadisman and Drew McManus.
- Where: Online at the Museums and the Web virtual conference.
- Register: At the #MW21 website: museweb.net/registration.
Official Session Description
Users of all skill levels can join in as we focus on the nuts and bolts of metrics to better understand Google Analytics (GA). All attendees will receive step-by-step guides on how to setup and use GA, optimize data quality, and create custom reports.
Participants will learn how to properly set up a GA account, implement must-have settings and configurations, and straightforward yet effective custom reports and dashboard tools. We’ll uncover the fundamental components for turning analytics into actions and discover how to tap into where via the linear purchase path patrons enter the conversion process and which messages they need to hear.
Attendees will walk away understanding how to use standard GA features. For those interested in more advanced elements, we’ll cover next level items related to e-commerce, cross-domain tracking, and a variety of custom events (such as how to track when visitors play a video).