Ready To Level Up Your GA Skills?

Who’s up for an in-depth three-hour Google Analytics workshop? This will be a very hands-on workshop where participants will be able to ask questions about their specific GA install and get assistance while going through the various settings and optimization enhancements. We’ll also be covering considerations and strategies for migrating to GA4, the new version of Google Analytics.

  • When: Monday, April 5.
  • Time: 2PM – 5PM Central Time.
  • Presenters: Ceci Dadisman and Drew McManus.
  • Where: Online at the Museums and the Web virtual conference.
  • Register: At the #MW21 website:

Official Session Description

More Info

Users of all skill levels can join in as we focus on the nuts and bolts of metrics to better understand Google Analytics (GA). All attendees will receive step-by-step guides on how to setup and use GA, optimize data quality, and create custom reports.

Participants will learn how to properly set up a GA account, implement must-have settings and configurations, and straightforward yet effective custom reports and dashboard tools. We’ll uncover the fundamental components for turning analytics into actions and discover how to tap into where via the linear purchase path patrons enter the conversion process and which messages they need to hear.

Attendees will walk away understanding how to use standard GA features. For those interested in more advanced elements, we’ll cover next level items related to e-commerce, cross-domain tracking, and a variety of custom events (such as how to track when visitors play a video).

Register Now

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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