Conference Alert: National Arts Marketing, Development & Ticketing Conference, Chicago

Who wants to get away to Chicago? Granted, that’s a silly question because everyone wants to visit Chicago, it’s a fabulous city and on July 30 and 31, National Arts Marketing, Development & Ticketing Conference is in town.

Adaptistration People 168Along with Ceci Dadisman, I’ll will be leading one of our most popular conference sessions: Click. Click. Done. Must-Have Google Analytics Settings And Reports.

  • When: Wed, July 31, 9am -10am CT
  • Where: Navy Pier Conference Center, Room 302
  • Session Description: Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features.Focusing on the nuts and bolts of Google Analytics, all attendees will receive step-by-step instruction for setting up and using the service, including optimizing data quality and create custom reports. Participants will master the implementation of must-have settings, configurations, and straightforward yet effective dashboard tools.Participants are asked to bring their own laptop for this hands-on seminar and will benefit from a substantive Q&A session. All skill levels are welcome.


Both Ceci and Drew will be hosting roundtable sessions on the 31st so if you’re attending the conference, be sure to sign up and at the very least,  connect to say hello and talk shop. It’s such a treat to meet readers face-to-face and this is a great conference that serves a broad cross section of the nonprofit arts and culture sector.

One of the best ways to make contact is to reach out to either Drew or Ceci via Twitter:

As always, you’ll find a follow-up article with an embed of the session slide deck after we return.

P.S. and for the folks that have been asking when the next article about the Baltimore Symphony is coming, it will be soon. It’s not something that deserves to be rushed and time has been slimmer than the topic deserves.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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