Get Your Goals On

Yesterday’s three-hour workshop for the 2021 Museums and the Web virtual conference was a big hit. My thanks to #MW21 for the invitation to participate! It was well attended, and participants were very engaged. This iteration of the session included some new material, such as the component from my co-host, Ceci Dadisman’s, portion on tracking conversions using goals inside Analytics.

It’s an outgrowth of her article on the same subject she wrote for an ArtsHacker article in Jan, 2021 but the live workshop format allowed a much deeper dive and to work with participants directly.

As always, I try to make as much of the content available as possible so to that end, here’s a copy of the full presentation slide deck. All of that good stuff on goals kicks in at Page 77, but be sure to give the ArtsHacker article a read as it provides more applicable info.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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