Yesterday’s three-hour workshop for the 2021 Museums and the Web virtual conference was a big hit. My thanks to #MW21 for the invitation to participate! It was well attended, and participants were very engaged. This iteration of the session included some new material, such as the component from my co-host, Ceci Dadisman’s, portion on tracking conversions using goals inside Analytics.
It’s an outgrowth of her article on the same subject she wrote for an ArtsHacker article in Jan, 2021 but the live workshop format allowed a much deeper dive and to work with participants directly.
As always, I try to make as much of the content available as possible so to that end, here’s a copy of the full presentation slide deck. All of that good stuff on goals kicks in at Page 77, but be sure to give the ArtsHacker article a read as it provides more applicable info.