Drew McManus on the Orchestra business | est. 2003

#TBT Artist Promo Photos…NSFW Edition

Thu, Apr 4, 2022
by Drew McManus
No, this isn’t a post about NSFW artist photos (although that could certainly be a topic). Rather, an arts marketing colleague recently posted a note on FB lamenting the amount of effort it was taking to secure suitable promotional photos from artists. I’ll be the first to admit this is a trigger issue for me
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This Is How You Draw A Line In The Sand

Wed, Apr 4, 2022
by Drew McManus
Back in March, I published some early thoughts on what at the time was the growing number of arts and culture organizations cutting ties with artists who are supporters of Russian President, Vladimir Putin. At that time, arts organizations weren’t terribly clear about why they found actions by artists like conductor Valery Gergiev unacceptable. I hinted
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A Classy Response To An Ugly Stereotype

Tue, Apr 4, 2022
by Drew McManus
The 4/22/2022 edition of cbc.ca published an article by Aidan Cox that examines the New Brunswick Youth Orchestra’s (NBYO) elegant response to the latest outbreak of corporate foot-in-mouth disease. It started with an ad for the 2022 Infiniti QX60 that touts the vehicle’s sound proofing, but does so by pulling out an ugly stereotype. https://youtu.be/AvV6ufWJqN0
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Stop Using Carousels And Sliders For Content Delivery

Mon, Apr 4, 2022
by Drew McManus
Visit ArtsHacker.com
For the past decade, I’ve been helping clients through the reasons why they should avoid using website carousels and sliders for content delivery. The most common place this counterproductive practice appears is on a homepage where organizations attempt to stuff concerts, fundraising messages, and more into a carousel thinking they’ll all have comparatively similar conversion
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Sick Day (Again)

Mon, Apr 4, 2022
by Drew McManus
I thought I was past the worst of it and on the way to getting back up to full speed but it turns out this bug had other ideas 🤨 As such, I’m taking another day or two to scale back and will (hopefully) be back in the saddle by mid-week.
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.