Looking For A Way To Chip Away At The Us vs. Them Walls?

The idea would have never occurred to me in a million years but if you’re looking for a legitimate initiative to help build positive connections between stakeholders, be sure to check out something the Wichita Symphony rolled out a few months ago. Spoiler: they designed an improv workshop. Attended by a cross section of a dozen board members, managers, and musicians it produced worthwhile results. The program was initiated by the …

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Knowing When To Keep Quiet

In the wake of the school shooting in Uvalde, Texas it’s worth pointing out some straightforward, but sometimes easy to forget, advice marketing professional Ceci Dadisman posted across social media: Fellow marketers who manage social media, please consider pausing paid campaigns and scheduled posts today. — Ceci Grasso Dadisman (@CeciDadisman) May 25, 2022 Granted, that advice can sometimes be easier said than done if timing falls on a major announcement but …

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Have You Discovered The Social Media Tracker Project Yet?

Wouldn’t you love to see how effective orchestras are with their social media campaigns? I can only speak for myself, but I’d be surprised if most arts admin professionals wouldn’t love to get their hands on regularly updated data. Unfortunately, there isn’t any sort of resource or database maintained by the usual service organization suspects but thanks to a tip from Ruth Hartt, I discovered an effort created by former arts …

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Piling On (in a good way)

Who doesn’t enjoy a good list post, to that end, Ruth Hartt published something at her blog highlighting six assumptions arts orgs need to rethink. I agree with all six of Hartt’s points and if you regularly read her blog, it shouldn’t come as a surprise that 1/3 of those items focus on the need for the sector to stop taking itself too seriously and relate to the people using something …

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#TBT The Value Of Creative Design

A perennial problem that is particularly vexing for opera and theatre groups is how to approach event graphics when production photography for most events won’t be ready when season announcements roll out. One of the best options is to invest in quality graphic design to provide visuals until principal photography is available. Recently, one of my newest clients, Opera Festival Chicago, put that approach into motion for their three events this …

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