Drew McManus on the Orchestra business | est. 2003

Drew McManus

Enough Already!

Thu, Jun 6, 2014
If you’ve been away for the past week you may have missed the hoopla surrounding the YouTube video of Seattle Symphony Orchestra’s (SSO) performing Baby Got Back with Seattle rapper Sir Mix-A-Lot. The video has racked up nearly two million hits on YouTube as well as a great deal criticism and praise and it’s that

FREE Twitter Profile Survival Kit for Arts Organizations 2014

Wed, Jun 6, 2014
It’s time to update your Twitter skills and keep up with the learning curve. For those unaware, Twitter updated their user profile layouts to include a profile background image that looks a lot like Facebook profile headers. However, it functions differently than its Facebook peer in that it is responsive, meaning it will get resized

Borrowed Advice

Tue, Jun 6, 2014
I wanted to take a moment to pull together a few threads from different sources all discussing, to one degree or another, marketing and patron interaction amidst the digital age. And when you tie them together, they create a fascinating counterproductive cycle that ensnares too many groups: ex post facto planning > trying too hard

Pssst, Wanna Get Free Access Christopher O’Riley’s Recordings?

Mon, Jun 6, 2014
O'Riley backstage pass promo
For those of you who have been following the ongoing development of the ChristopherORiley.com website redesign, you know that we crossed the launch threshold early last week. In an enormous act of generosity, O’Riley decided to make his super-secret password protected Backstage Pass page available to any site visitor subscribing to his newsletter or blog;

Some Very Upbeat News On Single Ticket Strategies

Fri, Jun 6, 2014
ADAPTISTRATION-GUY-081
The 5/28/2014 edition of Direct Marketing News published an article by Elyse Dupre that highlights recent 450 percent post-show revenue gains at Opéra de Montréal (OM) resulting from a multichannel marketing strategy. As it turns out, OM’s Director of Sales and Marketing is Guillaume Thérien, who served as a fellow presenter for the Winning Websites
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