Drew McManus on the Orchestra business | est. 2003

Drew McManus

We Still Need To See A Psychologist

Wed, Oct 10, 2006
I had a fascinating lunch time conversation yesterday with a manager in my area and we were talking about the usefulness of approaching marketing from the view of a behavioral psychologist. The conversation brought my memory to an article I wrote back in February, 2004 entitled We All Need To Go See A Psychologist…

An End To Pretentiousness

Tue, Oct 10, 2006
The Partial Observer published an article of mine yesterday which examines just how entrenched some exclusionary behaviors are in this business. That’s not to say these behaviors are initiated out of malice, but they exist as hurdles when reaching out to a community nevertheless. Take a moment to read the article and weigh in with

Improving The Sustainability Of Classical Music Though System Dynamics

Mon, Oct 10, 2006
Over the past year, I’ve had the pleasure of working with Bill Harris, a talented systems dynamics expert based in Seattle, Washington. In 1999 Bill founded Facilitated Systems to “offer collaborative solutions to executives who want strategies and initiatives that are tested before implementation, who want their organizations to work more productively in groups, and

Sometimes, The Solutions Are Right In Front Of Us

Fri, Sep 9, 2006
Audience development, identifying meaningful ways to connect to the community, and becoming culturally relevant; these are issues which exist at the core of the orchestral field and preoccupy the minds of managers, board members, and musicians alike. Everyone seems to be looking for new ways to extract results from existing methods and resources; but sometimes,

Concert Hall Updates – The Truth Isn’t Always Pretty

Fri, Sep 9, 2006
Amid the flash and sparkle of Nashville’s gala opening events, I kept reminding myself that they were one organization out of four that belong to the original group of orchestras involved in concert hall projects that have been the focus of attention here at Adaptistration over the past three years…
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