Drew McManus
Comparing Orchestra In-School Programs
Mon, Jan 1, 2004
by Drew McManus
Ok, you hear me verbally beating up on orchestra in-school programs quite a bit in this blog. However, that doesn’t mean I feel that in-school programs should be completely eliminated. On the contrary, I believe that in-school programs are a necessary component of a much broader overall education and outreach program. That being said, I
The power of blogging
Sun, Jan 1, 2004
by Drew McManus
One of my adult piano students tipped me off to a recent episode of Meet the Press, where one of the discussion topics was the effectiveness of blogs in politics. Although I missed the episode, I did visit the Meet the Press web site and dug up some of their articles about blogging. In particular,
A new audience in Toronto and Nashville
Fri, Jan 1, 2004
by Drew McManus
I recently found two orchestras that are actively implementing an idea that I’ve been advocating here for awhile: marketing to the under 30 demographic. Conventional wisdom in this industry states that it isn’t worthwhile to market toward a demographic that is expensive to attract and notoriously fickle in their tastes. But I don’t always buy
No Good Deed Goes Unpunished
Thu, Jan 1, 2004
by Drew McManus
I received an email the other day from a friend of mine that plays in solid, Midwest orchestra. She was complaining that they recently had an orchestra wide meeting with management where the Marketing Director was promoting a new audience development initiative to the musicians. Essentially, the initiative called for each player to be responsible
More on Orchestra Radio
Wed, Jan 1, 2004
by Drew McManus
It’s truly a small business. Just last week I wrote a blog about orchestras owning radio stations, in turn a reader pointed me in the direction of KING-fm classical radio in Seattle . After getting in touch with the radio station for information, I was contacted by Bob Goldfarb the KING-fm program director, and another
