Maura Lafferty

Maura Lafferty designs and executes modern communication strategies for creative professionals and arts organizations, informed by the cultural shifts the technology sector is bringing to the San Francisco Bay Area. A passionate advocate for audience development and arts philanthropy, Maura has presented on best-practice marketing and social media practices for Opera America, Chorus America, and TechSoup, and on community engagement and arts philanthropy for the Emerging Arts Professionals. More information at http://mauralaffertypr.com

Guest Post: Musician Travel Problem Solving

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When I first started using Twitter, I was drawn to musicians. I didn’t understand this new platform, but I had learned from experience with Facebook in college that it would take time to understand how best to use emerging social media platforms to promote the organizations I was working with. In the meantime, I knew that I loved music, and wanted to learn more about what was going on in the …

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TAFTO 2012 Contribution: Maura Lafferty

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TAFTO 2012 Maura Lafferty

When I first met Raul, I didn’t quite know what I was getting myself into. He checked me out & asked me on a date after seeing me at church, and I was in the middle of a cross-country visit to DC. Our very first conversation revealed that he was everything I wasn’t in high school, not the least of which is his role as best friend to the guy who was the lead in my high school’s musical my freshman year (swoon).