You Mean You Haven’t Pivoted From Comps To Influencer Marketing Yet?

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If you have any interest in driving down comps while filling up full price seats, there are two articles you simply must read. The first is from violinist Holly Mulcahy* in a Neo Classical post from 6/15/2018 where she talks about the vast untapped potential influencer marketing can have on improving meaningful audience development activities. Simply put, Mulcahy is the model of what a classical music influence can look like. Given …

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Top-Tier Musician Compensation 2018

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It’s time to revisit base musician compensation levels at the top eight highest paying orchestras. For a number of these orchestras, the 2017/18 season marks the end of their existing collective bargaining agreement (CBA) and they have yet to ratify a new contract. In each of those instances, the outcomes will have a large impact on what many orchestra musicians consider their organization’s ability to compete for the best on-stage talent. …

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What The Oscars, Contracts, And The Orchestra Field Have In Common

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Two items that came out of last Sunday’s Academy Awards caught my attention in how they intersect with the orchestra field: equal pay for equal work and inclusion riders. Equal Pay and Equal Representation The pay discrepancy between Mark Wahlberg and Michelle Williams for reshoots on the film “All the Money in the World” made headlines when it became public that Wahlberg was paid $1.5 million while Williams only earned an $80 …

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How Recent Changes To The US Tax Code Introduce Risk To Orchestra Labor Relations

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An article by Daniel Braden in the 2/11/18 edition of the Morning Call examines how recent changes in the US tax code will have a decidedly negative impact on orchestra musicians classified as employees (as opposed to self employed contractors). The author is a former tax consultant specializing in serving musicians and according to his analysis of the new laws, employee classified musicians are going to lose the ability to deduct …

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#TBT Past Performance Is No Guarantee Of Future Results

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Today’s #TBT is really a prelude to tomorrow’s post about one of the dynamic ways recent changes to the tax code will impact the field of nonprofit orchestras. In order to get the most out of that post, it will help to have a broader understanding of how orchestras, as employers, offload what are normally costs of doing business onto employees. In its own ironic way, the field has been a …

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