Audience Development
Time To Play Dress Up
Tue, Jan 1, 2015
by Drew McManus
Among the enduring topics within the field sure to garner more than a few opinions, one with the longest legs is dress codes. Holly Mulcahy tackled the topic as it relates to audience dress codes in an article at Neo Classical from 12/29/2014 that generated some intriguing feedback. Perhaps unsurprisingly, there’s an undeniable degree of
How To Succeed In Bringing Your Kids To A Concert Without Really Trying
Wed, Nov 11, 2014
by Drew McManus
In the wake of the whole Michael Tilson Thomas (MTT) kerfuffle over asking a mother and young daughter to move seats in the middle of a performance, Neo Classical author, and Chattanooga Symphony & Opera Concertmaster, Holly Mulcahy published an article with some genuinely spectacular, and simple, steps parents can do to not only prepare
Declassified
Wed, Apr 4, 2014
by Drew McManus
It isn’t often that I get to talk about some of my more clandestine projects but today is a happy exception; in particular, this project covered the trio of days I was away earlier this month in New York City. And now that Opera America (OA) has announced their Building Opera Audiences Grants recipients, it
Brains…Process…Brains…
Fri, Sep 9, 2011
by Drew McManus
There’s a terrific post over at Butts In The Seats from 9/6/2011 that’s worth your while to read titled Brains, Rather Than Butts, In The Seats. The gist of the article focuses on the notion that arts marketing needs to shift away from a strategic mindset as defined by subscriptions. Now before you think this
It's The Audience, Stupid.
Fri, Aug 8, 2011
by Rob Simonds
At its best, a symphony orchestra is more summer blockbuster than art-house flick. Orchestras make music on a big scale and consequently demand a big audience. Filling the house affirms why orchestras exist in a way that half-empty performances, regardless of their intrinsic merit, simply cannot.
