There’s a terrific post over at Butts In The Seats from 9/6/2011 that’s worth your while to read titled Brains, Rather Than Butts, In The Seats. The gist of the article focuses on the notion that arts marketing needs to shift away from a strategic mindset as defined by subscriptions. Now before you think this is another log on the subscriptions good/subscriptions bad fire, guess again.
Time To Play Dress Up
Among the enduring topics within the field sure to garner more than a few opinions, one with the longest legs is dress codes. Holly Mulcahy tackled the topic as it relates to audience dress codes in an article at Neo Classical from 12/29/2014 that generated some intriguing feedback. Perhaps unsurprisingly, there’s an undeniable degree of trepidation among newbie patrons over what to wear, consequently, they don’t seem to mind basic guidelines. …
