Audience Development
A Step By Step Guide For To Getting Into Influencer Marketing
Tue, Jul 7, 2018
by Drew McManus
If you’re curious about investigating whether influencer marketing might be worth allocating time and treasure, I would be remiss if I didn’t point out a post by Jonathan Eifert in in the 7/1/18 edition of ArtsHacker. There’s a lot to consider when thinking about testing the waters with influencer marketing and this article is an
An Example Of Technology Straightjackets
Tue, Jun 6, 2018
by Drew McManus
Last week’s post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field place artificial limitations on customer experience and revenue potential garnered some interesting direct feedback. Admittedly, I can get ahead of myself when it comes to creating a common frame of reference
You Mean You Haven’t Pivoted From Comps To Influencer Marketing Yet?
Tue, Jun 6, 2018
by Drew McManus
If you have any interest in driving down comps while filling up full price seats, there are two articles you simply must read. The first is from violinist Holly Mulcahy* in a Neo Classical post from 6/15/2018 where she talks about the vast untapped potential influencer marketing can have on improving meaningful audience development activities.
The Topic With Staying Power: Patron Behavior
Mon, Nov 11, 2017
by Drew McManus
The New York Post published an article on 11/4/2017 by Michael Riedel titled Actors say rude audiences are destroying Broadway. Although the focus is Broadway, all the complaints are nothing new; it’s like a crewing a well-worn cud of dissatisfaction. Ticket buyers: talk during the performance. unwrap candy. cough incessantly (but never leave). drop programs.
#CultureTrack17: Girls Just Wanna Have Fun…Boys, About 8% Less
Tue, Oct 10, 2017
by Drew McManus
According to the 4,035 consumers included in LaPlaca Cohen’s Culture Track 2017 report, the single greatest motivating factor for participating in a cultural event is to have fun. That’s not an insignificant point. At the same time, when we drill down into the raw data results for just Classical Music events, respondents found having fun
