Do You Really Want To Play “Sophie’s Choice” With Your Subscribers?
I wanted to follow-up on one specific topic introduced in the sfcv.org article referenced in yesterday’s post in the form of forcing subscription renewals to choose or lose. If you have yet to read that article, it examines how arts organizations are navigating COVID-19 challenges. Here’s the broader context for the choose or lose subscription sales strategy: Orchestras are also facing the issue of whether, at this point to continue to …