Commentary
Selling The Benefit
Wed, Feb 2, 2022
by Drew McManus
There’s a good post from arts marketer Ruth Hartt where she recounts how difficult it is to find an arts and culture website that features a homepage hero section that focuses on patron over program. Customer centric advertising is anything but new, but Hartt hits the nail on the head when she laments about how
Sometimes The Best Message On Why The Arts Are Important Doesn’t Need Quantification
Tue, Feb 2, 2022
by Drew McManus
Even before the pandemic, the orchestra field had its hands full addressing its relevance in contemporary culture. Unfortunately, financial pressures of the pandemic have started to reignite counterproductive guns or butter debates. While that’s nothing more than a logical fallacy trap, we don’t have the luxury of ignoring it. But instead of getting sucked into
Why Yes, Talking During Concerts Is Still Annoying AF
Wed, Jan 1, 2022
by Drew McManus
While I can let a number of habits slide when it comes to audience behavior, one that continuously drives me insane is when audience members talk during the event. Sure, announcements about silencing phones is common but I can’t recall the last time I heard one that included a STFU component. If nothing else, imagine
A Sad Day: Terry Teachout Has Died
Mon, Jan 1, 2022
by Drew McManus
We’ve lost so many good people from the arts and culture sector over the pandemic but the news of Terry Teachout’s passing is especially sad. I was fortunate enough to begin communicating with Terry in the early 2000’s and our email exchanges were always thought provoking. You just knew it was going to be an
LinkedIn Is Officially More Useful Than Facebook