Social Media
The Dutch Perspective Of Orchestras And New Media
Thu, Jul 7, 2008
by Drew McManus
Nothing like red eye flights with multi-hour layovers on my way back to the orchestral equivalent of Area-51 to get caught up on some blogging. One topic I wanted to point out is a new series of blog posts by everyone’s favorite Dutchman, Marc van Bree. A few days back, Marc posted the first article
Institutional Blogging
Tue, Jun 6, 2008
by Drew McManus
The more I look back at the National Performing Arts Convention (NPAC) session on blogging, the more gratifying the experience becomes. The mix of panelists was ideal and if there was any one point attendees could take away from the event it is this: blogging is not only good for performing arts organizations, but increasingly
How To Connect With New Media: Part 5
Thu, Feb 2, 2008
by Drew McManus
The final installment in this series will wrap up all of the loose ends from in addition to examining some do’s and don’ts for both new media outlets and performing arts organizations. We’ll also look at some current efforts to reach out to new media outlets among orchestral organizations…
How To Connect With New Media: Part 4
Wed, Feb 2, 2008
by Drew McManus
Part 3 of this series offered practical advice on how performing arts organizations can build genuine relationships with new media outlets. It also presented detailed instructions on how to design marketing materials especially for new media sources that are capable of making the most out of those relationships. In order to assist organizations with these
How To Connect With New Media: Part 3
Tue, Feb 2, 2008
by Drew McManus
Part 2 of this series offered practical advice on how to become familiar with new media outlets by reading and becoming involved through the art of submitting comments. This installment will expand on those initial steps by exploring constructive methods for building direct and enduring relationships with new media authors as well as how to
