Social Media
How NOT To Use Twitter <cough>@markoconnor35<cough>
Fri, Mar 3, 2012
by Drew McManus
When Twitter was launched, I wasn’t a big fan but I’ve sincerely warmed up to the platform in recent years. Consequently, it is frustrating to see the alarming increase of arts groups and artists approaching the medium with as much subtlety and finesse as email spam peddling penis enlargement pills; case in point, @markoconnor35.
How NOT To Use Twitter @markoconnor35
Fri, Mar 3, 2012
by Drew McManus
When Twitter was launched, I wasn’t a big fan but I’ve sincerely warmed up to the platform in recent years. Consequently, it is frustrating to see the alarming increase of arts groups and artists approaching the medium with as much subtlety and finesse as email spam peddling penis enlargement pills; case in point, @markoconnor35.
Designing Smart Unsubscribe Pages
Wed, Jan 1, 2012
by Drew McManus
It’s no secret that marketing and development email blast overload is a real problem for this business. If you need an idea about how much negative blow-back is bouncing around out there check out some Yelp reviews of orchestras (there are a few good ones featured here).
Stop Being Such A Control Freak And Be Glad For The Yelp
Mon, Dec 12, 2011
by Drew McManus
Although it might not make Michael Kaiser or Rocco Landesman very happy, the growth of citizen critics and independent reviewers is beginning to have an undeniable impact on performing arts organizations. Case in point, Holly Mulcahy published an article at Neo Classical today titled Yelp Me Out which examines orchestra reviews at the social media
What's Old Is Old Again
Wed, Jul 7, 2011
by Drew McManus
There’s nothing quite like an old media vs. new media discussion; you can always count on it producing a few worthwhile bang-your-head-against-the-wall moments but the potential entertainment value doubles when the discussion panel is comprised of music critics. Case in point, there’s a fantastic blog post at sfciviccenter.blogspot.com that provides a firsthand account of a
