Drew McManus on the Orchestra business | est. 2003

Social Media

Terry Teachout Couldn’t Be More Right

Mon, Mar 3, 2011
After a stretch of swing-and-a-miss articles from the venerable Terry Teachout, he connected with a big hit in his Wall Street Journal article from 3/18/2011 where he ponders the ironic nature of the Cleveland Orchestra’s (CO) “critic-in-residence.” Teachout accurately characterizes the CO’s efforts as an institutional blog and subsequently points out all of stereotypical bear

Random Acts Of Social Media

Fri, Dec 12, 2010
Marc van Bree posted an intriguing article the other week that details five small, but effective, ideas for getting something going with your social media platforms. It’s heavy on the how-to so no worries about being blindsided by ideas without nuts-and-bolts niceties. I’m particularly fond of item #2, which originated from Dale Fisher’s blog…

Post T-Day Pointers

Fri, Nov 11, 2010
I hope everyone was able to relax and enjoy their Thanksgiving Day. Today I want to post a quick pointer over to a Twitter project from Marc van Bree (@mcmvanbree) and Lacey Huszcza (@LaceyH; LACO dir. ops & promotions)  called Ask A Conductor (#askaconductor). Van Bree posted details about the event his blog, but in

“Must Have” Info About The New Twitter

Fri, Nov 11, 2010
If you aren’t already aware, Twitter is in the process of gradually nudging users toward the updated user interface and although it is undeniably better than its predecessor, it does have one annoying drawback that will likely cause a pain in your neck: it isn’t compatible with most custom backgrounds…

Betcha Didn’t See That Coming

Fri, Oct 10, 2010
Just when you thought the progress of labor disputes in a tough economy were set in stone, something comes along to shake it all up. In Detroit, that dynamic variable was the impact of social media on altering the course of even the best laid plans, such as the decision of a violin soloist to
Previous Next