Random Acts Of Social Media

Marc van Bree posted an intriguing article the other week that details five small, but effective, ideas for getting something going with your social media platforms. It’s heavy on the how-to so no worries about being blindsided by ideas without nuts-and-bolts niceties. I’m particularly fond of item #2, which originated from Dale Fisher’s blog

It’s a real treat to see more and more resources written by those in the field and geared toward performing arts groups like this crop up around the web. In many cases, some of the best ideas may actually originate at one of the mega online tech resources, but they’ve been adapted and tested within the parameters of an organizational website within the field. More often than not, that perspective provides some critical bit of understanding that might make or break an effort to adopt the larger idea had it otherwise been up to each group.

What I like even better is the independent perspective offered up by folks like Marc and Dale. There’s no association, foundation, or other bureaucratic filter standing in the way; instead, you get straightforward and practical insight.

I know there are a number of others out there besides Marc and Dale who provide equally useful insight and I apologize for not listing everyone here. But the fact that we have enough resources to even make that statement is, in and of itself, a good thing!

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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