Marc van Bree posted an intriguing article the other week that details five small, but effective, ideas for getting something going with your social media platforms. It’s heavy on the how-to so no worries about being blindsided by ideas without nuts-and-bolts niceties. I’m particularly fond of item #2, which originated from Dale Fisher’s blog…
It’s a real treat to see more and more resources written by those in the field and geared toward performing arts groups like this crop up around the web. In many cases, some of the best ideas may actually originate at one of the mega online tech resources, but they’ve been adapted and tested within the parameters of an organizational website within the field. More often than not, that perspective provides some critical bit of understanding that might make or break an effort to adopt the larger idea had it otherwise been up to each group.
What I like even better is the independent perspective offered up by folks like Marc and Dale. There’s no association, foundation, or other bureaucratic filter standing in the way; instead, you get straightforward and practical insight.
I know there are a number of others out there besides Marc and Dale who provide equally useful insight and I apologize for not listing everyone here. But the fact that we have enough resources to even make that statement is, in and of itself, a good thing!
Capacity Interactive (CI) recently published their fourth annual Arts Industry Digital Marketing Benchmark Study (h/t Thomas Cott) and some of their findings are worth…