Social Media
An Ugly War Of Words
Fri, Aug 8, 2010
by Drew McManus
No, this isn’t about any of the current labor disputes. Instead, this is about an online feud between Greg Sandow and Heather Mac Donald. If you aren’t aware of what’s going on here’s the 10 second synopsis: Mac Donald wrote an article titled Classical Music’s New Golden Age (meaning now) but Sandow didn’t like what
Two Google Items You Should Know About
Fri, Jul 7, 2010
by Drew McManus
Undoubtedly, Google products and services are a wonderful asset to any nonprofit performing arts professional. Each year, they seem to add some new app that makes us wonder how we ever got along without it. Likewise, upgrades and enhancements to current offerings make good apps even better but there are two Google related items that
How NOT To Use New Media
Mon, Jun 6, 2010
by Drew McManus
If you’re looking for a good example of how to use a new media platform in the worst possible way, American Federation of Musicians (AFM) International President Thomas F. Lee provides the best example I’ve come across to date with a series of videos the AFM released on YouTube. Everything in this video from the
Tasty Transparency Treats
Tue, May 5, 2010
by Drew McManus
The 2010 Orchestra Compensation Reports are only two weeks away but that doesn’t mean you can’t get in on some of the data goodies ahead of time. Following in the successful footsteps of the 2009 Orchestra Website Report pre-publication tweets, I’ll be tweeting an ongoing string of compensation review tidbits along with a number of
Uncovering Hidden Value
Wed, Feb 2, 2010
by Drew McManus
In last week’s article, The Three Keys To Social Media Marketing For Orchestras, I asked readers what else of value, besides the actual music, do orchestras have that is interesting enough to potential ticket buyers and donors that it can be given away as a free gift. The responses were thought provoking and I want
