Marketing

Here’s Some Creative Design Inspiration To Recharge Your Week

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In a sea of stock photos and artist headshots, it’s always a treat to see a performing arts organization approach graphic design with an eye toward narrative. Case in point, the Adrian Symphony’s 2018/19 season artwork is a real standout. I reached out to the project’s creative director, Larry Williams from larrywilliamscreative.com, for some insight on how the project unfolded. A majority of my career was working at a content agency …

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This Is Why I love My Readers

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After publishing last Tuesday’s post on the Utah Symphony’s Rock Stars marketing campaign I was braced for at least some degree of snark but across every single social media platform where discussions ensued, I couldn’t find a trace. In today’s chimp-navigated, troll-powered social media environment, I have to say that genuinely put a smile on my face. Moreover, so much of the feedback was fascinating. And since it unfolded across multiple …

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A Step By Step Guide For To Getting Into Influencer Marketing

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Adaptistration People 018

If you’re curious about investigating whether influencer marketing might be worth allocating time and treasure, I would be remiss if I didn’t point out a post by Jonathan Eifert in in the 7/1/18 edition of ArtsHacker. There’s a lot to consider when thinking about testing the waters with influencer marketing and this article is an excellent resource walking you through the initial steps of designing, implementing, and measuring a program’s return. …

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An Example Of Technology Straightjackets

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Adaptistration People 132

Last week’s post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field place artificial limitations on customer experience and revenue potential garnered some interesting direct feedback. Admittedly, I can get ahead of myself when it comes to creating a common frame of reference and several readers sent direct messages saying they couldn’t imagine what I was describing. Let’s take …

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