Marketing
Three Simple Things Artist Managers Can Do To Help Their Clients (but usually don’t)
Wed, Jul 7, 2014
by Drew McManus
Artist managers want to help their clients. Really. They do. Yet there never seems to be an end to artist websites that fail to deliver the most basic elements that arts marketing professionals need to adequately publicize their clients. Sure, a number of artist manages farm that work out to a publicist but in the
Use The Summer To Beef Up Your Metrics Skills
Thu, Jun 6, 2014
by Drew McManus
I’ve often wondered how much the field would benefit if certain sectors required certification levels related to specific skill sets; for instance, one of the most basic skills for marketing professionals should be a certain level of comfort and expertise with Google Analytics (GA). To that end, the summer is an ideal time to get
Borrowed Advice
Tue, Jun 6, 2014
by Drew McManus
I wanted to take a moment to pull together a few threads from different sources all discussing, to one degree or another, marketing and patron interaction amidst the digital age. And when you tie them together, they create a fascinating counterproductive cycle that ensnares too many groups: ex post facto planning > trying too hard
Some Very Upbeat News On Single Ticket Strategies
Fri, Jun 6, 2014
by Drew McManus
The 5/28/2014 edition of Direct Marketing News published an article by Elyse Dupre that highlights recent 450 percent post-show revenue gains at Opéra de Montréal (OM) resulting from a multichannel marketing strategy. As it turns out, OM’s Director of Sales and Marketing is Guillaume Thérien, who served as a fellow presenter for the Winning Websites
Net Neutrality Suffers Another Blow
Fri, May 5, 2014
by Drew McManus
Even in the wake of major protests and congressional pressure, the Federal Communications Commission (FCC) voted 3-2 to move forward with a set of controversial proposed rule changes that would ultimately allow Internet Service Providers (ISP) to slow down traffic for any organization that fails to pay premium fees for speeds you currently experience. The
