Marketing
Book Burning: A Study In How To Shape Perspective
Mon, Jun 6, 2012
by Drew McManus
The 2012 Effie Awards, which recognize marketing ideas that work based on effective index rankings, awarded a trio of Gold Medals to Leo Burnett Worldwide for their Troy Public Library “Book Burning Party” campaign. When it comes to learning how to shape public perception and frame a debate, this campaign should be required reading.
It's Easy To Become An Infographic Expert
Thu, May 5, 2012
by Drew McManus
If you’re anything like me you love a good infographic; so much useful data in such a visually attractive medium is always a joy. To that end, Palm Beach Opera Director of Marketing & PR, Ceci Dadisman, put together a great infographic for the organization’s 50th Season that is simply fabulous. So much so that
It’s Easy To Become An Infographic Expert
Thu, May 5, 2012
by Drew McManus
If you’re anything like me you love a good infographic; so much useful data in such a visually attractive medium is always a joy. To that end, Palm Beach Opera Director of Marketing & PR, Ceci Dadisman, put together a great infographic for the organization’s 50th Season that is simply fabulous. So much so that
Improve Marketing Performance By Rethinking Redesigns Part 3
Wed, May 5, 2012
by Drew McManus
The final installment in this series, which in turn was inspired by an article from Louis Rosenfeld @ smashingmagazine.com, will walk you through the diagnosis process using the criteria outlined in Part 2 as well as review your options for turning the results into positive action.
Improve Marketing Performance By Rethinking Redesigns Part 2
Tue, May 5, 2012
by Drew McManus
Yesterday’s installment, inspired by an article from Louis Rosenfeld @ smashingmagazine.com, focused on a “fix it once and for all” problem that plagues far too many orchestras. It defined the problem and began presenting solutions; today’s post will dive into additional details on how you can diagnose your condition and what you can do with that
