The more I look back at the National Performing Arts Convention (NPAC) session on blogging, the more gratifying the experience becomes. The mix of panelists was ideal and if there was any one point attendees could take away from the event it is this: blogging is not only good for performing arts organizations, but increasingly necessary. The good news is compared to traditional outreach methods, maintaining a first-class blog costs pennies on the dollar. At the same time, it is entirely unrealistic to expect maximum results by merely signing up for a free blogging account and publishing a few scattered posts. Unfortunately, that’s precisely what too many organizations do and watching one group after another fall victim to this bear trap has served as the inspiration behind creating a new service to help performing arts organizations, chamber ensembles, and soloists effectively join the new media revolution. Success is as straightforward as having a helping hand…
The Dutch Perspective Of Orchestras And New Media
Nothing like red eye flights with multi-hour layovers on my way back to the orchestral equivalent of Area-51 to get caught up on some blogging. One topic I wanted to point out is a new series of blog posts by everyone’s favorite Dutchman, Marc van Bree. A few days back, Marc posted the first article in a series dedicated to orchestras and new media and since this is a topic near …
