Curt Long is a perfect example of the sort of fantastic orchestra executives you don’t hear enough about. After a long and successful tenure as Dayton Philharmonic’s executive director, he recently assumed the same duties with the Alabama Symphony. Curt’s Take A Friend To Orchestra (TAFTO) contribution focuses on how orchestras need to get outside of what he defines as the “comfortable, insulated insiders’ view of what audiences want” and work toward creating an environment that attracts and retains new listeners…
Website Review
2008 Orchestra Website Review: US and Canadian Comparisons
The final article in the 2008 Orchestra Website Reviews will compare US and Canadian results. Both groups made advancements but the Canadians, on average, made greater strides. This article examines exactly which components from each category impacted those improvements the most…
2008 Canadian Orchestra Website Review: Trends and Detailed Scores
The 2008 Canadian reviews witnessed a number of intriguing trends, not the least of which was a surge in average scores, the single largest category percent increase, and the smallest ratio of orchestras to earn a failing grade…
2008 Canadian Orchestra Website Review: Overall Rankings
Between 10/13/08 and 10/17/08, 14 professional Canadian orchestra websites were examined and ranked by how well they presented their concert schedule, sold tickets, facilitated making donations, provided organizational information, utilized dynamic content, and on overall content and functionality. Overall, the average Canadian orchestra website score increased from 64.03 in 2007 to 71.00 in 2008, which continues a trend of significant annual improvement…
The Best Orchestra Website For 2008 Is In Chicago
Ever since the inaugural Orchestra Website Review in 2004, the Chicago Symphony Orchestra (CSO) has been a benchmark in orchestra website design. For the 2008 review, Chicago’s website managed to retain that reputation by preserving functionality as well as introducing a number of new media elements geared toward broadening user experiences…