Between 10/13/08 and 10/17/08, 14 professional Canadian orchestra websites were examined and ranked by how well they presented their concert schedule, sold tickets, facilitated making donations, provided organizational information, utilized dynamic content, and on overall content and functionality. Overall, the average Canadian orchestra website score increased from 64.03 in 2007 to 71.00 in 2008, which continues a trend of significant annual improvement…
Canadian orchestra websites were evaluated using the very same criteria used for the US evaluations (available here) with one notable exception; the Canadian review does not include the Institutional Transparency sub-category. This is due to differences between federal laws governing tax forms and public transparency requirements.
Keep in mind; the websites were not examined on the subjective basis of color schemes, graphics, or other aesthetic qualities except in cases where those elements hindered functionality. Consequently, the reviews are not only fair but based on a set of quantifiable criteria, allowing orchestras of varying budget size to be evaluated on an even playing field.
Tomorrow’s article will examine detailed category scores for each orchestra in addition to grading trends.