There’s Something Called Ghost Referral Spam?

Do you know if your Google Analytics data is corrupted by ghost referral spam?

Wait, I didn’t know Google Analytics data could get spammed. What’s ghost referral spam or for that matter, regular referral spam?

Adaptistration People 185Unlike most types of spam you’re probably familiar with already, referral spam doesn’t actually interact with your website directly (which is good) so there’s no real security risk (super good), but it will mess with your metrics data in a malicious way (not good at all).

If it goes too far, it will make your Google Analytics reports nearly unusable but don’t fret, there are ways to deal with it.

To that end, I published a tutorial article at today that provides step-by-step instructions on how you can create filters to keep these spammers at bay. Designed for everyone from entry level to advanced Google Analytics users, you’ll get everything up and running in no time at all.

Combating Ghost Referral Spam
Read An Arts Manager’s Guide To Combating Ghost Referral Spam In Google Analytics At

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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