Drew McManus on the Orchestra business | est. 2003

Web/Tech

#TBT Straightjackets Of Our Own Design

Thu, Jun 6, 2018
Adaptistration People 149
It never ceases to amaze me how often missed opportunities are a feature, not a bug. Here’s an example: Tuesday’s post about influencer marketing generated a user email that asked a great question. As a musician I share Holly’s aversion to comps, though, I use them when available. The ‘influencer’ model seems well-suited to the

How to Avoid #SadStructuredData

Fri, May 5, 2018
ArtsHacker.com
In order to really maximize your content in Google search results, you should be taking advantage of structured data. If you’re curious about why structured data is important, the simple explanation is without it, Google can’t really distinguish if your event is an event, a blog post, a press release, or a general article. That

Getting In GDPR’s Good Graces

Wed, May 5, 2018
Adaptistration People 114
I’m happy to report that Adaptistration complies with the European Union’s (EU) new General Data Protection Regulation (GDPR) regulations related to personal data collection. You’ll notice new opt-in checkboxes, marketing permission statements, and updated legal text. When putting together your own updates, make sure you catch every point of contact for subscriptions. For example, in

Time To Get Stable

Fri, Apr 4, 2018
Adaptistration People 028
I recently published installment 5/6 at ArtsHacker.com on how to combat post net neutrality slowdowns. This installment focuses on how to best handle the necessary (and increasingly challenging) task of keeping core platform, theme, and plugin code up to date. No doubt about it, open source publishing platforms (WordPress, Drupal, Joomla, etc.) are loaded with

Today Marks The Beginning Of The End For Net Neutrality

Mon, Apr 4, 2018
Adaptistration Guy 213
Today marks the beginning of the Federal Communication Commission’s (FCC) repeal of net neutrality. While portions of the repeal are scheduled to be rolled out at later dates, they mostly deal with issues that won’t have any direct impact on the nonprofit performing arts sector (such as data collection requirements). Having said that, you shouldn’t expect
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