Drew McManus on the orchestra business.
It never ceases to amaze me how often missed opportunities are a feature, not a bug. Here’s an example: Tuesday’s post about influencer marketing generated a user email that asked a great question. As a musician I share Holly’s aversion to comps, though, I use them when available. The ‘influencer’ model seems well-suited to the single ticket, brand building world. Another model I’ve tried to encourage would be, instead of comps, …
In order to really maximize your content in Google search results, you should be taking advantage of structured data. If you’re curious about why structured data is important, the simple explanation is without it, Google can’t really distinguish if your event is an event, a blog post, a press release, or a general article. That means those cool event dates/times which automatically show up in search results won’t happen if you …
I’m happy to report that Adaptistration complies with the European Union’s (EU) new General Data Protection Regulation (GDPR) regulations related to personal data collection. You’ll notice new opt-in checkboxes, marketing permission statements, and updated legal text. When putting together your own updates, make sure you catch every point of contact for subscriptions. For example, in addition to the pop-up subscription forms, I almost missed the mutually exclusive static pages for the …
I recently published installment 5/6 at ArtsHacker.com on how to combat post net neutrality slowdowns. This installment focuses on how to best handle the necessary (and increasingly challenging) task of keeping core platform, theme, and plugin code up to date. No doubt about it, open source publishing platforms (WordPress, Drupal, Joomla, etc.) are loaded with positives. At the same time, one of the growing challenges is making sure the combination of …
Today marks the beginning of the Federal Communication Commission’s (FCC) repeal of net neutrality. While portions of the repeal are scheduled to be rolled out at later dates, they mostly deal with issues that won’t have any direct impact on the nonprofit performing arts sector (such as data collection requirements). Having said that, you shouldn’t expect slowdowns to happen immediately. As anticipated by most experts, there are slew of legal challenges brewing …