Web/Tech – Page 23 – Adaptistration

If You’re Over 40 And Make Decisions About your Org’s Website, You Need To Watch This Video

Monday, March 14th, 2016 by Drew McManus

We’ve all been in one of those meetings where important decisions need to be made about something crucial to an arts organization’s success and the senior executive responsible for making the decision seems hell-bent on a direction that screams out-of-date and out-of-touch. That’s HiPPO (Highest Paid Person’s Opinion) decision making at its worst. Although experience is worth its weight in gold, it doesn’t come without baggage and effective executives will be …

PSA Tuesday: Don’t Forget To Check Your Copyright Date

Tuesday, March 1st, 2016 by Drew McManus

It must have been a leap year thing but regardless the reason, I ran across more than a dozen arts org websites yesterday all with copyright notice dates that were 2015 or older. It took me off guard at first as this function is usually addressed by automatically changing the year based on the host server timestamp. Having said that, it is certainly something that can be manually entered as text …

Taming Wild West Style Branding Efforts: There’s A New Sheriff In Town

Wednesday, February 10th, 2016 by Drew McManus

Since it was originally published in 2012, the free Website Branding Style Guide resource here at Adaptistration has been a steady fixture among the most popular content. No worries, that resource isn’t going anywhere in the near future but it is worth pointing out that a similar service from a relatively new provider, Frontify.com, is available and offers considerably more than Adaptistration’s comparatively straightforward version. One of Frontify’s team members, Josip …

Using Throwback Thursday To Improve User Experience

Thursday, February 4th, 2016 by Drew McManus

Throwback Thursday (#TBT) is more than just a fun social media time suck, it can actually help you improve your online presence. The Internet Archive’s Wayback Machine, which archives screencaps of your website, has been around for some time and it’s just as useful now as ever. Sure, it’s fun to see how some of the cringe-worthy designs from 2001 but go back within the last year and look for changes. …

Level Up Your Facebook Share Dialog Game

Friday, January 29th, 2016 by Drew McManus

It’s great when patrons share your content and events on Facebook but if you don’t have an image that conforms to Facebook’s recommended practices, you can end up lowering your conversion rates thanks to the share dialog pulling an ill-suited image. This happens when you don’t assign a featured image to your content that Facebook can recognize and properly assign to the share dialog content. In many cases, a lack of …