Drew McManus on the Orchestra business | est. 2003

Web/Tech

If You’re Over 40 And Make Decisions About your Org’s Website, You Need To Watch This Video

Mon, Mar 3, 2016
by Drew McManus
Adaptistration People 045
We’ve all been in one of those meetings where important decisions need to be made about something crucial to an arts organization’s success and the senior executive responsible for making the decision seems hell-bent on a direction that screams out-of-date and out-of-touch. That’s HiPPO (Highest Paid Person’s Opinion) decision making at its worst. Although experience
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PSA Tuesday: Don’t Forget To Check Your Copyright Date

Tue, Mar 3, 2016
by Drew McManus
Adaptistration Guy Copyright
It must have been a leap year thing but regardless the reason, I ran across more than a dozen arts org websites yesterday all with copyright notice dates that were 2015 or older. It took me off guard at first as this function is usually addressed by automatically changing the year based on the host
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Taming Wild West Style Branding Efforts: There’s A New Sheriff In Town

Wed, Feb 2, 2016
by Drew McManus
Style Guide Sheriff
Since it was originally published in 2012, the free Website Branding Style Guide resource here at Adaptistration has been a steady fixture among the most popular content. No worries, that resource isn’t going anywhere in the near future but it is worth pointing out that a similar service from a relatively new provider, Frontify.com, is
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Using Throwback Thursday To Improve User Experience

Thu, Feb 2, 2016
by Drew McManus
Wayback Machine
Throwback Thursday (#TBT) is more than just a fun social media time suck, it can actually help you improve your online presence. The Internet Archive’s Wayback Machine, which archives screencaps of your website, has been around for some time and it’s just as useful now as ever. Sure, it’s fun to see how some of
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Level Up Your Facebook Share Dialog Game

Fri, Jan 1, 2016
by Drew McManus
Adaptistration People 042
It’s great when patrons share your content and events on Facebook but if you don’t have an image that conforms to Facebook’s recommended practices, you can end up lowering your conversion rates thanks to the share dialog pulling an ill-suited image. This happens when you don’t assign a featured image to your content that Facebook
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.