Web/Tech
Four Common Web Mistakes You Can Easily Avoid
Wed, Nov 11, 2013
by Drew McManus
It is rare to encounter a client who isn’t enthusiastic about their website design project. There’s a lot of fun in the process but more often than not, they can get caught up in a few areas that can deliver some sour surprises so let’s take a look at some of the more common bear
Here Are Some Useful Resources To Get A Terms Of Service & Privacy Policy Up And Running
Fri, Nov 11, 2013
by Drew McManus
Although a Terms of Service and Privacy Policy (TOS) may be as interesting to write as toothpick instructions, that doesn’t mean you can skip it. In fact, they are among the most important bits of content for your entire website; add to that, most analytics providers (such as Google Analytics) require users to maintain a
NAMPC 2013 Overview & Presentation Slides
Tue, Nov 11, 2013
by Drew McManus
As always, the National Arts Marketing Project Conferences (#NAMPC) are always a treat to attend and the 2013 Portland conference was no exception. Far and away, the NAMPC events are genuinely upbeat, inspiring affairs and much, much different than just about every other service organization conference around. In fact, all of those other groups could
The Value Of Continuity In The Post-Downturn Workplace
Mon, Nov 11, 2013
by Drew McManus
Discovery never gets old and one of the real joys in any career is when little ideas turn out to have significant impact. In this instance, discovery came to light in the wake of an existing problem in the field that was exacerbated by the economic downturn: staff turnover. It is no secret that turnover
Two Years Later And Not Much Change In Yelp Presence
Thu, Oct 10, 2013
by Drew McManus
Back on 12/5/2011 I published an article that examined the pros and cons of orchestras creating a strong Yelp presence via ticket buyer reviews. At that point in time, even the largest and best known orchestras had a very small Yelp presence and since then, not much has changed. For example, the Chicago Symphony had
