Drew McManus on the orchestra business.
It is rare to encounter a client who isn’t enthusiastic about their website design project. There’s a lot of fun in the process but more often than not, they can get caught up in a few areas that can deliver some sour surprises so let’s take a look at some of the more common bear traps in an effort to help avoid them next time you enter the process. 1) Fonts …
Although a Terms of Service and Privacy Policy (TOS) may be as interesting to write as toothpick instructions, that doesn’t mean you can skip it. In fact, they are among the most important bits of content for your entire website; add to that, most analytics providers (such as Google Analytics) require users to maintain a TOS in order to use their services. For larger budget groups and those who enjoy pro …
As always, the National Arts Marketing Project Conferences (#NAMPC) are always a treat to attend and the 2013 Portland conference was no exception. Far and away, the NAMPC events are genuinely upbeat, inspiring affairs and much, much different than just about every other service organization conference around. In fact, all of those other groups could learn a lot from how NAMPC creates such an enriching environment. Apparently, attendance was up a …
Discovery never gets old and one of the real joys in any career is when little ideas turn out to have significant impact. In this instance, discovery came to light in the wake of an existing problem in the field that was exacerbated by the economic downturn: staff turnover. It is no secret that turnover can have a debilitating impact on an organization’s capacity to develop each department’s respective efficiency. Ideally, …
Back on 12/5/2011 I published an article that examined the pros and cons of orchestras creating a strong Yelp presence via ticket buyer reviews. At that point in time, even the largest and best known orchestras had a very small Yelp presence and since then, not much has changed. For example, the Chicago Symphony had 81 reviews in 2011 which moved to 98 and the San Francisco Symphony had 140 reviews …