NAMPC 2013 Overview & Presentation Slides

As always, the National Arts Marketing Project Conferences (#NAMPC) are always a treat to attend and the 2013 Portland conference was no exception. Far and away, the NAMPC events are genuinely upbeat, inspiring affairs and much, much different than just about every other service organization conference around. In fact, all of those other groups could learn a lot from how NAMPC creates such an enriching environment.

Apparently, attendance was up a good bit for this conference and it was hard to miss the fact as most sessions were packed. To that end, it was humbling to see the session I participated in so popular among attendees that it was standing room only full. And along with the other positive aspects of NAMPC, one of the real standouts is the frequency and quality of live tweeting going on; so much so, that it almost makes it feel like you’re experiencing alongside the actual participants.

Add to that, the ability to interact with attendees when you’re not actively speaking and you have a recipe for what the session moderator and Palm Beach Opera Director of Marketing & PR, Ceci Dadisman, would call awesomesauce. The session worked out wonderfully from the standpoint that each panelist contributed something useful in a mutually exclusive sense but consciously dovetailed into the remaining material so as to create a larger take away for attendees.

You can find all of the presentation slides in a single slideshare at http://www.slideshare.net/mobile/cecicreative/winning-websites and each individual presenter’s slides are linked below.

Ceci’s portion was all about Data In Your Face and it was much more than a clever catch phrase. Her info on the Google Analytics knowledge gap was only the tip of the iceberg.

[ilink url=”http://adaptistration.com/wp-content/uploads/NAMPC2013-Ceci.pdf” style=”download”]Download Ceci’s presentation slides.[/ilink]

Set aside the fact that  Opéra de Montréal Director of Sales and Marketing, Guillaume Thérien is pretty much a French-Canadian version of Ryan Gosling, Arts Manager (and I was the dog to follow his pony show), but in all seriousness, he’s a genuinely bright star in the larger arts marketing constellation. Of particular interest is the Institutional Ecosystem slide he included that was created when his institution was embarking on a web redesign project.

From a web provider’s perspective, I can say with absolute confidence that if every organization was able to provide a document resulting from a similar process, performing arts organization websites would be exponentially more effective. But like all final results, it isn’t that arts orgs should try to replicate the results so much as following the related process.

“Do not seek to follow in the footsteps of the wise; seek what they sought.” – Matsuo Bashō (h/t Marc van Bree)

Guillaume and his Institutional Ecosystem chart for Opéra de Montréal.
Guillaume and his Institutional Ecosystem chart for Opéra de Montréal.

[ilink url=”http://adaptistration.com/wp-content/uploads/NAMPC2013Guillaume.pdf” style=”download”]Download Guillaume’s presentation slides[/ilink]

Rounding out the panel, my session focused on the need to begin moving toward responsive publishing platforms along with specific examples for both responsive microsites and mega menus as applies to arts orgs websites of all budgets and type.

[ilink url=”http://adaptistration.com/wp-content/uploads/NAMPC2013Drew.pdf” style=”download”]Download Drew’s presentation slides[/ilink]

But if you really want to get a better sense of what went down, then experience the session through the lens of attendees via their live tweets:

[ilink url=”https://twitter.com/search?q=%23winningwebsites&src=typd&f=realtime” style=”tick”]#WinningWebsites[/ilink]

For my part, I want to thank my fellow panelists Ceci and Guillaume for making the session more than the sum of its parts, the terrific Americans for the Arts staff and leadership that helps make each NAMPC a must-return style event, and all of the attendees. I’m already looking forward to next year’s event.

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About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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