What Do You Think Arts Marketers Should Be Talking About?

If you have any interest in helping steer the larger arts marketing conversation, now’s your chance…but you’ll have to hurry. Thursday, March 31, 2016 is your final day to submit either a session proposal or session topic idea to the National Arts Marketing Project’s (NAMP) 2016 conference in Austin, TX from November 11-14.

This year’s conference theme is Fueling Change:

Across the nation, arts organizations and the communities they serve are in a constant state of evolution. As an arts marketer, how do you successfully maintain organizational relevance while building sustainability in our rapidly changing world? How do you meet change with a responsive, creative, and flexible approach? This year, we will explore what Change really means for arts organizations working to stay ahead of the marketing curve. With continuous shifting trends in the landscape of arts marketing and audience engagement, arts organizations must go beyond the “Embrace” of Change. Instead, we need to desire change, seek it out, work for it, and invest in it; we need to Fuel the Change.

Austin, Texas, is the perfect place to learn strategies and tactics that you and your organization can use to create a culture that embraces innovation, and is change-enabled. As a city that embodies a culture of change, Austin’s culture is always growing and shifting. As the political center of the state, Austin’s identity has transformed from a small town to a thriving city for music and counterculture, to a tech idea hub. The changes that the city of Austin has seen have fueled inventive and unconventional thinking, forward-thinking solutions, and a willingness to experiment.

Exciting results await for arts organizations that fuel change within their organizations and communities. Join us in in Austin, Texas to find out where the change is heading and learn the strategies and tactics for adapting to meet the demand.

Adaptistration People 193And since Adaptistration is all about change, I am genuinely enthusiastic about the 2016 conference potential.

I’ve routinely praised NAMP for putting on some of the most useful conferences the field has to offer and the focus for 2016 holds a great deal of promise for taking that to the next level.

Here’s your chance to assist with realizing that promise and guiding that change.

Help the field stay ahead of the curve instead of trying to catch up by going slower by opting for one of the following:

Submit A Suggested Session Topic Submit A Conference Proposal

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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