Have You Heard Of Arts & Analytics Yet?

In addition to making new friends and clients at industry events like the National Arts Marketing Project Conference, you get the opportunity to meet other providers and consultants; case in point, I had the pleasure of meeting Jeff Jordan (VP Client Experience) and Dennis Kunimura (Head Statistician) from Arts & Analytics, a big data start-up that focuses on providing what they describe as predictive analytics software for the performing arts field.

Adaptistration People 082I don’t typically get enthusiastic about new providers in this field but after some good conversations with Kunimura, who is as friendly and grounded as he is knowledgeable, and chatting with one of their current users, I can say that there seems to be some real substance under their hood. I plan to follow-up with them in December to learn more about what they are able to accomplish, but that shouldn’t stop you from doing your own due diligence and start thinking more about this new direction.

And speaking of new directions, predictive analysis is closely aligned with Marketing Automation (a topic we’ll be covering at ArtsHacker.com within the next few months) and when combined, both offerings hold a great deal of potential as a tool performing arts organizations can use to finally break out of the debilitating marketing performance levels that stifle risk and erode already tenuous levels of efficiency.

In the meantime, you can check out a pair write-ups on their service in Forbes and Playbill.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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