The onslaught of Thanksgiving shopping days are at hand: Black Friday, Small Business Saturday, and Cyber Monday. In 2013, my inbox was flowing with promotional offers from performing arts organizations but 2014 was a comparative trickle and by the time this article was written, 2015 is similarly sparse.
Perhaps performing arts orgs need to get on the radar of deal tracking sites, most of which focus their efforts on stuff as opposed to experiences or perhaps it is time for a performing arts org focused deal tracker site, at least around the big holiday shopping seasons. Wouldn’t it be nice to have a single resource to see if any local arts orgs in the cities where your relatives live have especially good deals going on so you could pick up tickets as a holiday present?
If nothing else, the good thing about focusing sales efforts toward online conversion is you can put together an eleventh hour promotion in a relatively short period of time.
So how about your organization, are you offering any sort of Black-Cyber deal? If you are, take a moment to leave a comment and let readers know.
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The California Symphony has Black Friday/Cyber Monday deals for different audience segments: a deal just for subscribers on extra single tickets for the rest of the season, a deal for STBs on our upcoming holiday concerts (sent to those who had not yet purchased), and a deal for prospective buyers in a new market to which we have a run-out concert this season.