Is Your Group Doing Something For #BlackFriday Or #CyberMonday?

The onslaught of Thanksgiving shopping days are at hand: Black Friday, Small Business Saturday, and Cyber Monday. In 2013, my inbox was flowing with promotional offers from performing arts organizations but 2014 was a comparative trickle and by the time this article was written, 2015 is similarly sparse.

Adaptistration People 108Perhaps performing arts orgs need to get on the radar of deal tracking sites, most of which focus their efforts on stuff as opposed to experiences or perhaps it is time for a performing arts org focused deal tracker site, at least around the big holiday shopping seasons. Wouldn’t it be nice to have a single resource to see if any local arts orgs in the cities where your relatives live have especially good deals going on so you could pick up tickets as a holiday present?

If nothing else, the good thing about focusing sales efforts toward online conversion is you can put together an eleventh hour promotion in a relatively short period of time.

So how about your organization, are you offering any sort of Black-Cyber deal? If you are, take a moment to leave a comment and let readers know.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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1 thought on “Is Your Group Doing Something For #BlackFriday Or #CyberMonday?”

  1. The California Symphony has Black Friday/Cyber Monday deals for different audience segments: a deal just for subscribers on extra single tickets for the rest of the season, a deal for STBs on our upcoming holiday concerts (sent to those who had not yet purchased), and a deal for prospective buyers in a new market to which we have a run-out concert this season.

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