Web/Tech
Digital Strategy Done Right
Tue, May 5, 2012
by Drew McManus
Today’s post is an unmitigated must-read for anyone involved with arts marketing. Recently, Austin Lyric Opera (ALO) Marketing Director, Marc van Bree, published an extraordinarily detailed series of articles that covers everything related to the ALO’s 2011-2012 season website redesign and associated digital strategy update. The series not only serves as a superb guide for
Another Voice Questioning The Need For Apps
Tue, Apr 4, 2012
by Drew McManus
Less than a year ago, the discussion within the web development community about the need for platform specific apps, meaning applications designed for Smartphones and tablets, started off as a trickle but has since turned into a torrent. The bulk of opinion favors allocating resources toward responsive web design and one of the latest voices
Put An End To Wild West Style Branding Efforts
Wed, Apr 4, 2012
by Drew McManus
Recently, I put together a comprehensive style guide form for my Venture Platform users so they can have an easier time keeping track of their respective website style elements. It’s been so useful that I decided to go ahead and make a simple version that all arts organizations can use regardless of experience or understanding
More On Mobile Website Readiness
Thu, Mar 3, 2012
by Drew McManus
Last week, Thomas Cott delivered a mobile website focused You’ve Cott Mail that features a trio of web articles which reinforces much of what we’ve covered here. All three are worth your time as they dive into additional directions not covered here, plus it is always good to confirm ideas elsewhere.
How NOT To Use Twitter <cough>@markoconnor35<cough>
Fri, Mar 3, 2012
by Drew McManus
When Twitter was launched, I wasn’t a big fan but I’ve sincerely warmed up to the platform in recent years. Consequently, it is frustrating to see the alarming increase of arts groups and artists approaching the medium with as much subtlety and finesse as email spam peddling penis enlargement pills; case in point, @markoconnor35.
