Today’s post is an unmitigated must-read for anyone involved with arts marketing. Recently, Austin Lyric Opera (ALO) Marketing Director, Marc van Bree, published an extraordinarily detailed series of articles that covers everything related to the ALO’s 2011-2012 season website redesign and associated digital strategy update. The series not only serves as a superb guide for designing a similar project at your organization, but it quantifies the value in going about the process the right way.
Web/Tech
Another Voice Questioning The Need For Apps
Less than a year ago, the discussion within the web development community about the need for platform specific apps, meaning applications designed for Smartphones and tablets, started off as a trickle but has since turned into a torrent. The bulk of opinion favors allocating resources toward responsive web design and one of the latest voices in that conversation questions the notion of a separate “mobile web” to begin with. On 4/19/2012, …
Put An End To Wild West Style Branding Efforts
Recently, I put together a comprehensive style guide form for my Venture Platform users so they can have an easier time keeping track of their respective website style elements. It’s been so useful that I decided to go ahead and make a simple version that all arts organizations can use regardless of experience or understanding and better still, I wanted to make it free. For those not already familiar with what …
More On Mobile Website Readiness
Last week, Thomas Cott delivered a mobile website focused You’ve Cott Mail that features a trio of web articles which reinforces much of what we’ve covered here. All three are worth your time as they dive into additional directions not covered here, plus it is always good to confirm ideas elsewhere.
How NOT To Use Twitter <cough>@markoconnor35<cough>
When Twitter was launched, I wasn’t a big fan but I’ve sincerely warmed up to the platform in recent years. Consequently, it is frustrating to see the alarming increase of arts groups and artists approaching the medium with as much subtlety and finesse as email spam peddling penis enlargement pills; case in point, @markoconnor35.