Capacity Interactive
Find Out Who’s Tuned In To Arts Organizations Today. Spoiler: Those With Email
Wed, Mar 3, 2022
by Drew McManus
The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before COVID-19 so as I’m sure you can imagine, a lot has changed. I’m still reviewing the content but a few items that jumped out at me from the
Don’t Miss Capacity Interactive’s 2017 Arts Industry Digital Marketing Benchmark Study
Thu, Dec 12, 2018
by Drew McManus
Just in case you missed it, the hard-core data nerds* at Capacity Interactive (CI) published their latest installment of the annual Arts Industry Digital Marketing Benchmark Study. I’m just starting to pour through the material but according to CI, they made a few changes this year. The 2017 report “revamped our approach to focus on
Arts Groups Know Their Online User Experience Is Lacking, But Now What?
Wed, Jun 6, 2017
by Drew McManus
Capacity Interactive (CI) recently published their 2016 Arts Industry Digital Marketing Benchmark Study, an increasingly invaluable resource for a broad array of arts organizations. It provides a comprehensive survey of digital marketing and perhaps unsurprisingly, one of their key discoveries in a large portion of arts orgs know they are underinvesting in their online presence but
Creative CTAs: Can’t Someone Else Do It?
Mon, Mar 3, 2017
by Drew McManus
Ceci Dadisman wrote an article for ArtsHacker today that focuses on a fun little tool from Capacity Interactive: the call to action (CTA) generator for arts marketers. It uses the same sort of straightforward Mad Libs formula you’ll find for traditional headline generators and applying it directly to something like a performing arts org CTA
