Drew McManus on the Orchestra business | est. 2003

Chattanooga Symphony

Can You Come Up With The Ultimate Orchestra Slogan?

Thu, Sep 9, 2014
by Drew McManus
Orchestra slogans can be a slippery slope, remember the dreadful Philadelphia Orchestra “Unexpect Yourself” campaign/slogan from 2010? But when they work, they can really stick and give a nice force multiplier boost to overall ticket sales, awareness, and good old fashioned buzz. To that end, the Chattanooga Symphony & Opera (CSO) recently launched a social
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What Everybody Ought to Know About Page Load Speed

Wed, Sep 9, 2013
by Drew McManus
LA vs. Philly
When it comes to your website, you want pages to load as fast as possible, anything less than snappy response times means decreased conversion and lower revenue. High speed internet connections have made sluggish page load speeds for desktop and Wi-Fi connections nearly a thing of the past but that doesn’t mean they can’t improve
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PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.