Orchestra slogans can be a slippery slope, remember the dreadful Philadelphia Orchestra “Unexpect Yourself” campaign/slogan from 2010? But when they work, they can really stick and give a nice force multiplier boost to overall ticket sales, awareness, and good old fashioned buzz. To that end, the Chattanooga Symphony & Opera (CSO) recently launched a social media call for slogans and/or catchphrases they can use for their 2014/15 season.
For now, the CSO is soliciting input via their Facebook page and promises voting in the near future:
In addition to offering up your ideas, I’m curious to know which orchestra slogans have caught your attention as of late and which ones, good and bad, have stuck with you over the years.
In completely candor, I can’t recall a single orchestra slogan that comes to mind for positive reasons but that’s just me and my hunch is you’re less jaded on this topic so I’m looking forward to seeing what you can come up with.
If you want to make a contribution to the CSO’s efforts but can’t get your creative on, try kick starting it with a slogan generator; granted, you should avoid using these in a professional capacity but on the bright side, some of the results are worth a good laugh.
- andrewdavidson.com/gibberish/ (not really a slogan generator, but a pretty good laugh nonetheless)
- gizoogle.net (produced some pretty entertaining results when searching for “unexpect yourself”)