Orchestra slogans can be a slippery slope, remember the dreadful Philadelphia Orchestra “Unexpect Yourself” campaign/slogan from 2010? But when they work, they can really stick and give a nice force multiplier boost to overall ticket sales, awareness, and good old fashioned buzz. To that end, the Chattanooga Symphony & Opera (CSO) recently launched a social media call for slogans and/or catchphrases they can use for their 2014/15 season.
For now, the CSO is soliciting input via their Facebook page and promises voting in the near future:
In addition to offering up your ideas, I’m curious to know which orchestra slogans have caught your attention as of late and which ones, good and bad, have stuck with you over the years.
In completely candor, I can’t recall a single orchestra slogan that comes to mind for positive reasons but that’s just me and my hunch is you’re less jaded on this topic so I’m looking forward to seeing what you can come up with.
If you want to make a contribution to the CSO’s efforts but can’t get your creative on, try kick starting it with a slogan generator; granted, you should avoid using these in a professional capacity but on the bright side, some of the results are worth a good laugh.
- slogangenerator.org
- procato.com/slogan+generator
- thesurrealist.co.uk/slogan.cgi
- slogangenerator.co/make-a-slogan
- andrewdavidson.com/gibberish/ (not really a slogan generator, but a pretty good laugh nonetheless)
- gizoogle.net (produced some pretty entertaining results when searching for “unexpect yourself”)
- theguardian.com/world/2013/aug/05/australian-election-slogan-generator
Related Posts
-
Most professional orchestra collective bargaining agreements expire during the summer months and since the economic downturn, it is increasingly common to see groups continue…
-
I don't typically point out job openings here at Adaptistration but today will be an exception to the rule thanks to an unusual set…
-
Just a quick post-Thanksgiving note today to make sure you haven't inadvertently overlooked the good news that the Pittsburgh Symphony Orchestra work stoppage has…
For a recent season or two, the Seattle Symphony adopted “Listen Boldly.” It corresponded with Ludovic Morlot’s adventurous programming for the main subscription series, and the creation of the “Symphony Untuxed” and “[Untitled]” series. I’m probably in the minority but I loved the slogan because it firmly imprinted in my mind that I had many more opportunities to hear pieces and composers with which I had no prior experience, instead of the routine Beethoven/Brahms/Tchaikovsky core, which I love, too, but there is no shortage of opportunities to hear them!
I thought “Listen Boldly” was spot on.
The NSO once had a full page ad in the Washington Post (early 2000s). It was a huge pair of lips – and said, “If it was only good the first time, you would have stopped when you were a teenager. Music is no different.”
You mean “The Symphony Meisters” suggested by slogangenerator isn’t good?
I actually like surrealist’s better. Maybe because they are English, they generate higher quality slogans like “Everything We Do Is Driven By Symphony”, “Is It Live or Is It Symphony?” “All You Add Is Symphony” and “We Don’t Make Symphony, We Make Symphony Better”
Though I was perplexed by “The Symphony With The Hole” I am guessing it is based on some other product because it vaguely sounds familiar, but I can’t place it
I kind of like “All you add is Symphony”…