Drew McManus on the Orchestra business | est. 2003

Wichita Symphony Orchestra

Looking For A Way To Chip Away At The Us vs. Them Walls?

Fri, May 5, 2022
The idea would have never occurred to me in a million years but if you’re looking for a legitimate initiative to help build positive connections between stakeholders, be sure to check out something the Wichita Symphony rolled out a few months ago. Spoiler: they designed an improv workshop. Attended by a cross section of a

#TBT Stingy Event Details

Thu, Jan 1, 2020
Adaptistration People 192
Back in 2013 we examined the trend of orchestras to include scant information about an event on the corresponding single event pages at their website. Since then, not much has changed. Spend a little bit of time going through orchestra websites and odds are, you’ll find very little information about the works listeners can expect

Disrupting Musician Employment Agreements

Wed, Apr 4, 2019
Adaptistration People 014
In her 2015 book, Reinventing Dell: The Innovation Imperative, Heather Simmons, former Dell General Manager and Executive Director of Marketing from 1992-2005 wrote “Those who disrupt their industries change consumer behavior, alter economics, and transform lives.” I couldn’t agree more, but even though disruption inside the classical music field is a tall order, it shouldn’t

What A Great Way To Bring In New Subscribers

Mon, Jan 1, 2013
There’s nothing quite like experiencing three shows of Bugs Bunny At The Symphony in the space of two days, which is precisely how I spent the past weekend here in Chicago. It was particularly fun to sit in the audience and take in all of the ambient chatter. There were no shortage of families with