Lynn Sislo maintains a cultural blog entitled Reflections In D Minor and she recently posted a good idea for record companies to help attract and create further interest in new listeners.
The article is entitled “Marketing Classical Music: An Opportunity Ignored”, here’s an excerpt where Lynn identifies the problem:
First, I’m looking at a CD titled “Classical Favorites”. It’s not totally bad. The first track is the William Tell Overture, complete. Many sampler CDs only have the famous finale so this is a plus. Other tracks include Beethoven’s 6th Symphony, 2nd movement, Mozart’s Turkish March from his Piano Sonata No. 11 and Beethoven’s Moonlight Sonata, 1st movement. The big problem with each of these is that nowhere is it indicated that these are only parts of longer works. Couldn’t we at least give newbies that much of a break? Not everyone will choose to seek out the complete works but doesn’t it make sense to at least let them know that there is more? Now we open up the case and look at the inside front cover and find that it is nothing but a card with a blank back. No liner notes whatsoever.
Curious as to what her solution is, then head on over to her web log and find out. I’ve already read it and it’s a good common sense approach.