Simple Ideas Tend To Be The Best

Lynn Sislo maintains a cultural blog entitled Reflections In D Minor and she recently posted a good idea for record companies to help attract and create further interest in new listeners. 


The article is entitled “Marketing Classical Music: An Opportunity Ignored”, here’s an excerpt where Lynn identifies the problem:



First, I’m looking at a CD titled “Classical Favorites”. It’s not totally bad. The first track is the William Tell Overture, complete. Many sampler CDs only have the famous finale so this is a plus. Other tracks include Beethoven’s 6th Symphony, 2nd movement, Mozart’s Turkish March from his Piano Sonata No. 11 and Beethoven’s Moonlight Sonata, 1st movement. The big problem with each of these is that nowhere is it indicated that these are only parts of longer works. Couldn’t we at least give newbies that much of a break? Not everyone will choose to seek out the complete works but doesn’t it make sense to at least let them know that there is more? Now we open up the case and look at the inside front cover and find that it is nothing but a card with a blank back. No liner notes whatsoever.


Curious as to what her solution is, then head on over to her web log and find out.  I’ve already read it and it’s a good common sense approach.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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