It’s time for an exercise in thinking like an orchestra manager. Here’s the setup:
- Your orchestra is loosing its audience and you’re considering the benefits of using a technology based product to help build it back up again.
- Like all orchestras your marketing dollars are limited and the man-hours you can use for writing grant proposals are at their limits.
- You hear about two new technology based audience development initiatives, each in initial stages of deployment but having a certain amount of promise.
- One option has received some positive national media attention in a prominent New York City newspaper (and a little bad press too) but the other option is already up running on a regular basis with a few orchestras.