Since the beginning of this week, there have been a number of thought provoking comments from readers on the issue of conductors/music directors…
So far, there are comments from orchestra musicians, music directors, managers, and patrons. The discussion has settled in on some very worthwhile points including the process used to define the characteristics of a qualified music director as well as a discussion of music director responsibilities.
Nevertheless, there’s an even better discussion growing which examines a component of this business which is unknown to many; the business of personal promotion and conductors. Many orchestra musicians, managers, and board members are in the dark on this issue unless they directly encounter it in their institutional duties. Nevertheless, it is something more people should learn about.
I’ll expand on this in more detail in a future article but for the time being, what you need to know about personal representation (commonly referred to as “artist management”) is that these individuals operate on their own or as a member of a firm. In either case, they operate as a for profit business component (just like many consultants, myself included) within a world of nonprofit and service organizations.
The comments are broken up over two separate articles, however, the bulk of them are in the article from 12/20/06 entitled Conductors: Is It Feast Or Famine?. The remaining comments are in the article from 12/19/06 entitled In San Antonio, Mike Greenberg Couldn’t Be More Right.
Keep submitting those comments; the more everyone shares their point of view, experiences, and observations, the better.
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