Chicago Symphony Rolls Out Some New PR Bling
Fri, Feb 2, 2008
by Drew McManus
Right on the heels of the How To Connect With New Media series of articles the Chicago Symphony rolls out an updated press page at their website which contains some of the items from my Marketing Wish List…
A New Way To Look Before You Leap
Thu, Feb 2, 2008
by Drew McManus
Earlier this month, the Los Angeles Times published an article about an interactive seating chart tool being developed for the Los Angeles Philharmonic’s website. Called Seat Buddy, the online tool promises to let website users get a better look at the inside of the concert hall as well as what Seat Buddy’s founder described in
Another Perspective On Conductors Talking From The Podium
Wed, Feb 2, 2008
by Drew McManus
Has talking before each piece taken the mojo out of a performance? I know from personal experience that in the past few seasons I’ve found myself wishing that the conductor would wrap it up and get to the music. On other occasions, I’ve thoroughly enjoyed listening to what a conductor has to say, regardless of
Examining Columbus’ Master Agreement Part 2
Tue, Feb 2, 2008
by Drew McManus
Following the previous article in this set, I received an email from a reader expressing confusion over some of the provisions in the Columbus Symphony Orchestra (CSO) master agreement which pertain to full time positions not provided for by name. In particular she wondered how a musician can have a full time position but not
I Wonder What They Would Do For Ticket Sales
Mon, Feb 2, 2008
by Drew McManus
An article in the 2/13/2008 edition of The Hollywood Reporter examines a NYU study that determined blog posts can triple album sales. This is an early step toward quantifying the impact new media has on the cultural consciousness…
