Right on the heels of the How To Connect With New Media series of articles the Chicago Symphony rolls out an updated press page at their website which contains some of the items from my Marketing Wish List…
Month: February 2008
A New Way To Look Before You Leap
Earlier this month, the Los Angeles Times published an article about an interactive seating chart tool being developed for the Los Angeles Philharmonic’s website. Called Seat Buddy, the online tool promises to let website users get a better look at the inside of the concert hall as well as what Seat Buddy’s founder described in the article as the hall’s depth…
Another Perspective On Conductors Talking From The Podium
Has talking before each piece taken the mojo out of a performance? I know from personal experience that in the past few seasons I’ve found myself wishing that the conductor would wrap it up and get to the music. On other occasions, I’ve thoroughly enjoyed listening to what a conductor has to say, regardless of how long he or she takes. However, The Partial Observer published an article by Holly Mulcahy …
Examining Columbus’ Master Agreement Part 2
Following the previous article in this set, I received an email from a reader expressing confusion over some of the provisions in the Columbus Symphony Orchestra (CSO) master agreement which pertain to full time positions not provided for by name. In particular she wondered how a musician can have a full time position but not have that position protected by name in the master agreement. In short, the 22 CSO musicians who have full time contacts for positions which are not provided for by name are still afforded the same guaranteed employment status from one season to the next as are the full time positions for by name. Here’s how it works…
I Wonder What They Would Do For Ticket Sales
An article in the 2/13/2008 edition of The Hollywood Reporter examines a NYU study that determined blog posts can triple album sales. This is an early step toward quantifying the impact new media has on the cultural consciousness…