Drew McManus on the Orchestra business | est. 2003

Name That Anthem

Fri, Feb 2, 2010
Remember when everyone was up in arms at the past few Olympics over the deplorable rendition of the U.S. National Anthem? Well, it seems that the 2010 Winter games in Vancouver have broken free of that dark cycle by reinstating a more ‘merican version of the National Anthem (IMHO, it’s a little slow but I

Every Veiled Insult Conceals A Shit-Eating Grin

Thu, Feb 2, 2010
One of the real challenges of communicating solely though print is the inability to rely on body language or inflection to convey intent. Case in point, in his Huffington Post article from 2/16/2010 Michael Kaiser writes that he is sorry for causing any arts manager grief if their institutional stakeholders pushed back against proposed artistic

The Three Keys To Social Media Marketing For Orchestras

Wed, Feb 2, 2010
Hugh MacLeod published an article at his blog on 2/14/2010 entitled “the three keys to social media marketing.” If MacLeod’s name is familiar, that’s a good thing. He’s the author of one of my favorite books, Ignore Everybody: and 39 Other Keys to Creativity, which serves as source material for the series of articles here

San Antonio Announces New Music Director SPOILER!

Tue, Feb 2, 2010
The San Antonio Symphony (SAS) plans on announcing their new music director today at 10:30am CT but one of Adaptistration’s moles inside the organization has gone to great lengths to leak the name in advance of the announcement. As is the trend, the SAS opted for a young conductor; someone with boundless energy who isn’t

Alex Ross Is Absolutely Right

Mon, Feb 2, 2010
The 2/3/2010 edition of the New Yorker published a piece by Alex Ross that examines attendance trends throughout the nonprofit performing arts. Unlike most of the shoulder shrugging set in this field, Ross decides to look at the issues in practical terms and concludes that in order to begin attracting members from Generation X to