The Three Keys To Social Media Marketing For Orchestras
Wed, Feb 2, 2010
by Drew McManus
Hugh MacLeod published an article at his blog on 2/14/2010 entitled “the three keys to social media marketing.” If MacLeod’s name is familiar, that’s a good thing. He’s the author of one of my favorite books, Ignore Everybody: and 39 Other Keys to Creativity, which serves as source material for the series of articles here
San Antonio Announces New Music Director SPOILER!
Tue, Feb 2, 2010
by Drew McManus
The San Antonio Symphony (SAS) plans on announcing their new music director today at 10:30am CT but one of Adaptistration’s moles inside the organization has gone to great lengths to leak the name in advance of the announcement. As is the trend, the SAS opted for a young conductor; someone with boundless energy who isn’t
Alex Ross Is Absolutely Right
Mon, Feb 2, 2010
by Drew McManus
The 2/3/2010 edition of the New Yorker published a piece by Alex Ross that examines attendance trends throughout the nonprofit performing arts. Unlike most of the shoulder shrugging set in this field, Ross decides to look at the issues in practical terms and concludes that in order to begin attracting members from Generation X to
Financial Crisis In The Board Room!!
Fri, Feb 2, 2010
by Drew McManus
There are few emotions as powerful as the urge to blame, but that doesn’t mean it can’t be funny. Mel Brooks, a master at disarming animosity through humor, once said “Bad taste is simply saying the truth before it should be said” and if you take a long hard look at some of the things
Unexpected Bear Traps In Philadelphia
Thu, Feb 2, 2010
by Drew McManus
In what is shaping up to be a classic example of good intentions run amuck, the embattled Philadelphia Orchestra became the target of Philadelphia Inquirer Columnist, Karen Heller. In her 2/7/2010 article, she takes the organization to task over their new slogan and branded marketing campaign “Unexpect yourself.” Although unabashedly frank in her analysis, Heller’s
